Individual Reflective Report Term Paper Example | Topics and Well Written Essays - 2750 words

Individual Reflective Report - Term Paper Example The merits of the proposal can be attributed to the thorough research that was done about coming up with the topic and engaging the team members with it. The idea screening and market research questionnaire were well thought out. The questions addressed the key points around the Clarks footwear; its demand, market niche, target audience, and pricing. In the market niche and target audience, I think we should have included examples of advertising fashion magazines like ELLE, Glamour, and Cosmopolitan as a marketing strategy for the company. This is because the age of the target audience is 18-35 and people in this age bracket read these magazines. Furthermore, celebrities who wear these shoes, for example, Nicki Minaj, Taylor Swift and Rihanna are a great pull to the social and electronic media marketing strategies. We should have mentioned the social media sites that have been integrated with Clarks for marketing purposes. For example, Clarks is associated with Facebook and Twitter w hich has been incorporated into their proprietary website to promote the brand (Clarks.co.uk, 2014). The SWOT analysis was well done with the main points about the business coming out clearly. However, we could have expounded on the threats column by mentioning the rival companies and then comparing the prices of their products. Under Strengths, we should have included the reason why the shoes are of high quality that is having them made in Vietnam. The other strength we should have incorporated is that the product has increased the number of their Directly Operated Stores that is a defensive strategy by taking the volume share control in the market. In the weakness section I believe most of the facts were left out, For example, we left out that a big chunk of income has always been got from retailers who have a tendency to give the same experience to consumers without showing the dissimilarities between the brands they sell. Also, Clarks have margins that are squeezed, as the selle rs often tend to move the low price pressure onto Clarks (Cps.gov.uk, 2014).