Teenagers and their Impact on the Economy :: Teens Media Advertising Essays

Teenagers and their Impact on the Economy It is hard for adolescents to look at their own lives and not feel as accepted as they would like to feel. As the saying goes, â€Å"Growing up isn’t easy.† By their teen years, they often feel like they are not cool or popular enough. Many of them look up to celebrities and the media on how to be in the popular crowd. There is so much influence on young minds through television, internet or even magazine advertisements. This definitely makes a great target for advertising agencies. Many companies target young people because they freely spend their money and do not have expenses like adults. One company which takes part in this big campaign is Winterfresh. Winterfresh is successful in convincing teenagers that their gum is perfect for them, because of their comment about peer pressure, making breath icy fresh, and displaying an exciting atmosphere with friends. A Winterfresh advertisement, located in Teen People, clearly states the matter of peer pressure by asking, â€Å"you in?† This, of course, is implying if you are cool enough to try Winterfresh. Teenagers are influenced enough as it is, that when the question of popularity comes up, they want to know more. It is a very emotional Curtis 2 experience for teenagers when they are dealing with the everyday life of different cliques. Nobody is truly satisfied with themselves, so they try to make themselves look better. Popular kids even struggle with their acceptance because they also wish they were cooler. This advertisement makes it seem like anyone can be cool if they buy this gum. It is not exactly a fair thing for adolescents, but it is definitely effective for a company like Winterfresh. This advertisement proves to work, because teens will feel emotionally connected in wanting to be popular, and will believe that chewing Winterfresh will make that happen for them. When you look at the slogan of Winterfresh, you automatically want a piece. â€Å"Where icy cool breath is always on,† is very attractive to those who might question the smell behind their teeth. They make it a fact that their gum will give you great smelling breath.