Effects of Allergies on the Body

Effects of Allergies on the Body The human body is made with different kinds of immunity, which protects it from anything that could harm the body. During an allergic reaction, the immune system erroneously believes that what have entered the body are harmful, thus producing antibodies called IgE (immunoglobulin E) antibodies to protect itself from the harmful element. It then circulates through the blood forming IgEs, which are specific to something as light as food. After this food-specific IgE is formed, it attaches itself to the mast cell which in turn produces chemicals into the bloodstream. These chemicals include what we call Histamine which acts on the parts of the body near to the mast cell attached with IgE antibodies. Examples are nose, eye, throat, skin, lungs, or gastrointestinal tract. This causes the distinctive allergic reactions. Take note that these cells are present in all body tissues. Once the body detects the food which it recognizes as the antibody, the bodys immune system will again fight the food off by going through the whole process of the allergic reaction. While other allergic reactions could be life-threatening such as anaphylaxis or asthma some could be just a simple rash, itchy eyes or sneezing. The reaction depends on the person and is known to be unpredictable. Title: common allergens There are almost 25% of the worlds populations who believe they have food allergies but studies show that only 6% of children and 2% of adults suffers from known types of allergic reactions. Some might just have food intolerance. Such is not linked with the immune system. Here are 8 common allergens most people are allergic to: Peanuts Milk Eggs Fish Tree nuts Wheat Shellfish Soy Kids in their earlier years might outgrow their allergies. However, it always depends on the food that they are allergic to. Usually allergies brought by eggs, milk, soy etc., are likely to be outgrown by children by the time they reach the age of 5 but only 20% of them outgrow allergies cause by peanuts and 10% on tree nuts. Allergic reactions triggered by shellfish or fish which develops later in life are unlikely to be outgrown. A person could be allergic to any foods depending on the reaction of its immune system which either rejects or accepts a type of substance that enters the body. Once the immune system marked the substance as harmful to the body, the substance, then, becomes an allergen for the person Title: first aid during allergic reactions It has been a fact that prevention is better than cure and for persons who are recently experiencing allergies from different allergens, it is a must follow rule. However, there are still situations in which the person forgets or accidentally bumps to some allergens he might not know of. Mild allergic reactions could usually be treated at home; here are some first aid instructions on mild allergies: For mild skin reactions, shower or apply cold compress. For itching, apply calamine lotion or take over the counter antihistamine or Claritin. If you were prescribed with epinephrine, inject yourself, as instructed. This kind of injections is premeasured for rapid relief of severe allergic reactions. For obstruction on breathing, it would be best if any Bystander would be able to perform CPR before the ambulance arrives to keep the patient breathing. For other reactions you should: stay calm, stay away from possible exposure to allergen, take antihistamine or Claritin and if you are feeling light headed or dizzy lie down with your leg raised higher than your head to keep the blood circulating to your brain. These first aid instructions could only be applied to mild reactions; it is still a must to call for a doctor or an ambulance to provide appropriate medication. Title: misconception about allergies There are now thousands of people around the world suffering from different kinds of allergic reactions. Listed below are some misconceptions on allergies: Most food allergies could be outgrown. It is indeed a fact that for kids below five years of age does outgrow some of their mild allergies. However, allergies which are distinctive pass the age of five is unlikely outgrown. Food allergy is not fatal. Mild allergies are not dangerous but there are cases in which triggers anaphylaxis or shortness of breath that could be fatal, this kind of reactions usually comes from peanuts. A person who has allergies is allergic to other foods. Studies show that a person with food allergies is only allergic to not more than four kinds of food. Some could be allergic to sugar. If there is one thing that the body could not be allergic to it would be sugar and fats. Food intolerance is an allergic reaction. Although gastrointestinal tract is included to parts which are affected during allergic reactions, having an upset stomach may be a result of something else. Always bear in mind that if the reaction you are experiencing involves your immune system then and only then can it could be called an allergic reaction. Title: symptoms of food allergies Symptoms of food allergies do not show up until the body digests it. Depending on the time of digestion, only few symptoms would become distinctive. This reaction may take from a few minutes to a few hours. The initial allergic reactions could be from simple itching to difficulty breathing, while the food is being digested in the stomach, abdominal pain, nausea, diarrhea or vomiting would start, this phase is most often confused with food allergies or food intolerance. After digestion, the antibodies produced by the bodys immune system would go into the bloodstream to fight off the allergens this phase may cause eczema (skin inflammation) or hives (red or itchy bumps on skins). And when it reaches the respiratory organs, depending on the kind of allergic reaction could cause difficulty in breathing, as this allergens pass through the blood vessels it may also cause muscle weakness or lightheadedness and worst could be anaphylaxis. Anaphylaxis could be seriously fatal even if it started out with just a feeling of tingling in the throat this could go on to shortness of breath. Proper medical attention is required. Some mild food allergies may stop to just itching and after some few treatments or dose of antihistamine. Title: Allergy: A Brief Explanation Allergy is exaggerated  and  a substance that causes an allergic reaction called allergens. Such common allergens that may result to an allergy exposure are the   plant pollens from grasses, trees, or ragweed; tiny scales shed from the feathers, hair or skin of various animals; arachnids and insects, such as house dust mites, bees, and wasps; and drugs, such as penicillin. Hard-shelled animal (e.g. .lobster, crabs, and shrimps), eggs, fish, milk, peanuts, soybeans, tree nuts, and wheat are among the most common food allergies. Researchers estimate that at least 24 million people in the United States suffer from allergies, about 19 percent of the population. Allergy affects the immune system. Immune System is a  group  of  cells,  molecules, and organs that act together to protect our body against foreign invaders that may cause disease, such as bacteria, viruses, and fungi. The health of our body is dependent on the immune systems ability  to recognize, drive away and destroy these invaders. Upon first exposure to an allergen, no allergic symptoms may develop. When the person is exposed to same substances at a later time, the allergic reaction against the lgE (immunoglobulin E) antibodies may activate the allergen. Here are some allergy symptoms: Itching Sneezing Stuffy nose Watery eyes Inflammation of the airways in the lungs Wheezing There are also seldom incidents of allergic shock and death. Title: Allergy: Does it affect self-image? Allergies are abnormal reaction of the immune system to certain substances. Allergic reactions vary from one individual to another. A person may be allergic to something that is typically harmless to other people. These substances are called allergens, which include food, house dust, medicines, insect stings, and latex rubber. Self-image is about how people think of themselves physically. It can be closely linked to self-esteem because as individuals grow, they care more of how others see them. Self-esteem is essential because this influences how a person acts. When you are confident about yourself, you are more in control of your behavior, you can make more friends, and you enjoy life more. Allergies can have a major impact on a persons emotional state. When allergies attack, physical symptoms such as sneezing, sniffling, watery eyes, congestion and itching, can affect peoples mood, some may feel annoyed, irritable, and frustrated. Some sufferers could actually feel less attractive and may feel self-conscious which makes them less productive in life. One of the best ways to deal with allergies is to avoid the allergens. Although there are significant improvements in the medical arena as to how allergies can be treated, avoidance remains the best way to stay away from allergic reactions. Do this, and be able to maintain good self-image at the same time. Title: Different Allergy Symptoms Allergen is any substance that causes an allergic reaction. Many allergens such as pollen of plants, molds exposure, dust mites, animal dander and the hazardous chemicals are airborne particles. In these cases, symptoms arise in areas in contact with air, such as the eyes, the nose, and the lungs. Example is  allergic rhinitis, also known as hay fevers, a condition due to  allergy  that imitates a continuing cold. Symptom includes irritation of the nose, sneezing, itching and redness of the eyes. Inhaled allergens can also lead to an asthmatic symptoms caused by narrowing of the airways and increased production of  secretion  in the lungs, shortness of breath coughing and wheezing. Aside from these allergens in surrounding area, allergic reactions can result from  foods,  insect stings, and reactions to  medicines  like aspirin  and  antibiotics  such as  penicillin. Symptoms of food allergy include  abdominal pain,  swollen or inflated,  vomiting,  diarrhea,  itchy skin, and  swelling of the skin during hives. Food allergies rarely cause  asthmatic reactions, or  rhinitis. Insect stings, antibiotics, and certain medicines produce a systemic allergic response that is also called  anaphylaxis (extreme sensitivity); multiple organ systems can be affected, including the  digestive system, the respiratory system, and the  circulatory system.  Depending of the rate of severity, it can cause  continuous reactions, enlargement,  low blood pressure,  coma, and even  death. Latex is also common causes of allergic reactions this is a substances that touches the skin. This is also known as contact skin inflammation. Skin allergies often cause rashes, or swelling and inflammation within the skin. Title: Peanut Allergy: Is there a Cure? Peanut, also known as groundnut, belongs to the legume family with a scientific name, Arachis hypogaea. Allergic reactions can be mild to severe in some people. Although the main cause of developing peanut allergy is unknown, it is believed to have something to do with how peanuts are processed. The method of cooking of peanuts in Asia, for example, is frying and boiling, making it less allergenic compared to dry roasting done in Westernized countries that makes allergens more potent. Peanut allergy is a form of food allergy commonly experienced by school age children and adults. It is potentially dangerous and can be life threatening, too. Symptoms include vomiting, diarrhea, urticaria, asthma, swelling of the lips, face, throat and skin, and anaphylactic shock. If these symptoms are left untreated, it can be very fatal and may even lead to death. Peanut is a common food especially in Western countries. It is also a major ingredient in some commercially manufactured products, thus making it difficult to keep away from. Accidental exposure may be experienced. Despite the fact that the allergy can last a lifetime, some children have been said to outgrow peanut allergies. At present, the treatment for allergic reactions to peanut is not confirmed. However, management of peanut allergy has been practiced including desensitization of the immune system to the allergens acquired form peanuts. But the only way to avoid the occurrence of allergic reaction is to keep away from eating peanuts and peanut products. Title: Is Allergy Control effective? Allergy control plays a significant role in the prevention of hypersensitivity reactions. Allergies affect people in many different ways. It represents itself in various cases and it is caused by a variety of allergens. If a person has a certain allergy to something, it is important to always be knowledgeable about its cause to be able to prevent it from recurring. When you are aware of the substance causing the allergic reaction, you are more in control of the situation, you know how to manage it, and you are less likely to experience fatal consequences. How do we avoid allergens? There are specific ways for a particular allergen, but commonly, it is always advisable to be hygienic at all times. You must prevent yourself from being in contact with the allergen. And you can also try medications that are prescribed for certain allergies, like antihistamines, decongestants, eye drops, and nasal sprays. There is also an Allergy shot, known as immunotherapy, wherein an allergen is introduced to your body on a regular basis to gradually make you immune to such allergen. If not all, most of the allergies have no known cure. It is believed that strict avoidance is always the best way to combat allergic reactions. And so with this thought, allergy control is indeed effective. Title: A Brief Discussion of Skin Allergy Many think that just because their skin has rashes and that it itches, they already have skin allergy. This is not true because not all skin rashes are connected with skin allergy. Below are some of the most common skin allergies: Atopic Dermatitis Urticaria or Hives Contact Dermatitis Skin Itching without the presence of rashes There are different causes of allergy as well. The most common are the jewelry metals and perfumes. The reaction that takes place after your skin touches the allergen is called allergic contact dermatitis. The top metals causing this are nickel, gold, and Thimerosal. There are also fragrance substances that cause such reactions. Examples are the Balsam of Peru and fragrance mixes. So what will you do if you have skin allergy? The first thing you need to do is to determine its cause. You may have pet allergies or seasonal allergies. Identifying what is causing them can help you prevent them. After learning its cause, it is best to consult a doctor right away to learn about the remedies you can try. This is very important especially if you have severe allergic reactions. However, the best thing you can do is to avoid trigger factors. Avoid contact with your allergens to prevent problems. Title: Sun Allergy: How it affects your outlook in life. The sun symbolizes beauty and radiance. It represents life, happiness and mysticism. For some people, when the sun rises, normally they will embrace it with open arms. They will grab every chance they get to enjoy the sunshine. But if you are allergic to it, how does the sun make you feel? If you are faced with the challenges that a ray of light present to you, how do you react? Sun allergy is often characterized by an itchy red rash caused by an exposure to sunlight. It is commonly located on the neck, hands, arms and lower legs. Sometimes, severe skin reactions may occur, like small blisters and hives that may even spread to skin areas covered with clothes. This kind of allergy occurs only in sensitive individuals, in some instances, brief exposure to sun can trigger allergic reactions. For people with sun allergy, being outdoors, like having to enjoy the beach is quite an ordeal. There are remedies, like application of sunscreen and sun block, wearing of sunglasses and clothes that cover the skin. But being under the sun without the worries of allergic reactions is one of the best gifts that life has to offer. If the sun is the symbol of beauty and radiance, if it represents life, happiness and mysticism, then for a person allergic to it, it may be difficult to have the same opinion as others have. Title: Is There Cure for Allergies? There are different forms of allergies. One can be allergic to a specific type of food. There are also those who are allergic to certain medicines while others react to other allergens like dusts, pollens and other small particles. There are a lot of people that do not realize that they are allergic to something until they experience reactions after taking or having contact with the allergens. The symptoms may not show right away. The reactions may not show until a few minutes or hours after the encounter with the allergens. This is why it is essential that you are familiar with the symptoms. The common symptoms are difficulty in breathing, nausea, rashes, watery eyes and congestion. The symptoms vary depending on the level of the allergic reactions. There are over the counter medicines that that you can take to fight the allergic reactions. However, you still have to see your doctor to make sure that they are good for you. Many claim to give allergy cure. There are a lot of natural products offered in the market today. Some of them are the Nettle and Ginkgo Biloba. However, the best cure for allergies is prevention. Always check the label of your food purchases. You have to keep your home clean as well and see to it that the air you breathe is clean. Title: A Look at Allergy Developments Many ask about allergy developments. To understand it better, one should learn about its different categories. Once  allergy  antibodies have been form in a persons body in response to a particular allergen, an allergic reaction can occur when the person comes in contact with that allergen. The said allergens can be inhaled, eaten, injected, or contacted by the skin. When allergy antibodies are activated by an allergen, they cause body cells to release a substance called histamine, a chemical that dilates blood vessels, promotes fluid secretions, and stimulates nerves that cause muscles to spasm. These reactions create various allergy symptoms. Eyes become itchy, red, and watery when pollen allergens affect it. When the allergens affect the lungs it causes emission of mucus and inflammation, swelling, and narrowing of the airways, that result in asthma. Symptoms include spasms of the airways and sudden difficulty in breathing. Patients  are  sometimes surprised by the sudden start of allergies in adult life. This is able to occur when the combination of a persons genetic makeup and a longstanding but unnoticed reactivity to an allergen finally culminates in a detectable disease. This so-called allergic threshold is crossed when allergens finally produce enough reaction in the body to cause detectable symptoms. Many people  think  that emotions, such as stress, cause allergies, but most physicians believe this is incorrect. In fact, the opposite may be true: People with allergies live with symptoms that can produce serious emotional upset. Title: Allergy Risk Factors: An Overview Allergy risk factors can be categorized into two, the host and the environmental factors. Examples of Host factors are age, heredity, sex, and race. Among them, heredity is the most significant. There are also instances when the occurrences of allergic disorders are not linked with genetic aspects. Allergy attacks can be provoked by environmental factors; allergy causes are the dust, peanuts, and pollens. These factors can be easily identified and allergy treatment can be taken if one is sensitive to pollen. The threat of allergic sensitization and the development of the allergies differ with age.   The peak occurrence of hay fever is highest in children and young adults and the incidence of asthma is highest in children under 10. In comparison to females, males are more likely to develop allergy. However, young female adults are likely to be affected with diseases like asthma. There are also comparisons made in international differences. Results show there is high incidents of allergic diseases in industrialized areas compared to areas, which remain traditional, with rich agriculture. Since our bodies progress to deal with a certain level of such pathogens, when it is not exposed to this level the immune system will attack harmless antigens, and thus normally benevolent microbial objects, like pollen, will trigger an immune response. Title: A struggle with Milk Allergy Milk allergy is a form of food allergy. It is an allergy to proteins in cows milk or milk from other animals that is usually not dangerous to other people. It can cause anaphylaxis, which can lead to death if not treated accordingly. People allergic to milk are probably having a hard time dealing with it. Not only because it is a good source of calcium and vitamin D, it is also an ingredient to some of the most delicious foods ever made, like ice cream, cakes, and pizzas. Some food products may not obviously contain milk in it, but being cautious at all times will help in the prevention of an allergic reaction. Always read food labels before consumption and do not eat anything that you are not sure of. It is sad that there is no cure for milk allergy. Avoidance of milk and milk products is still the best way to prevent the occurrence of the allergy. If a person allergic to milk has accidentally ingested food with this content, and start to experience symptoms such as swelling of the mouth, difficulty of breathing and chest pain, he may give himself a shot of Epinephrine right away before help arrives. It is important to seek medical help just in case you need follow up treatment for the allergic attack. Title: Understanding Dust Allergy Even the simplest dust can cause allergy. However, the dust allergy is not caused by dust alone. The sniffing and sneezing are caused by house dust, which is composed of various particles. Some of the items that may be included in the house dust are the following: Cockroach waste Human and pet dander Mold They are very difficult to detect because they are invisible in the naked eye. They may be lurking in your carpets, sofa, bed and other furniture. They breed and develop in areas that are damp and humid. Once they come in contact with the skin or when inhaled, these allergens cause allergic reactions. Such reaction could lead to the scaling of the skin and other allergy symptoms. There are also severe reactions that can be fatal if not dealt with right away. Learning about the dust mites caused by the house dust is your best defense against dust allergy. Frequent cleaning is a must. Remember that they thrive in dark, warm and moist places. You should also wash fabrics regularly. These include your bed sheets and pillow cases. Clean your sofa regularly as well. Vacuum the carpets too. A clean house is your best armor against dust mites that cause dust allergy. See to it that you do not provide them with a breeding ground. Title: Is it Easy to Prevent Yourself from Allergy Asthma? When we speak of breathing, it is always connected to being alive and being able to do the things we want in this world. Having problems with it can actually cause us panic and worry about dying because we all know that in the absence of breathing, it only means one thing, we are dead. Allergy asthma is a common respiratory problem that affects mostly young children and young adults, and can be a problem even until later years of life. It is characterized by wheezing, productive cough and difficulty in breathing. It causes mild agitation but could be fatal depending on the number of allergens affecting the airways. There is no permanent cure for Asthma but there are several ways to control it and lessen its effect on daily living. Treatment of allergy asthma involves a lot of medications including bronchodilators and inhalers, which provide a quick relief from discomfort in breathing. Alternative ways like herbs and dietary supplements are also available to help manage the conditions brought about by the disease. It is also said that the best treatment is trying to prevent yourself from being affected by the disease. But this could be impossible to some because allergy asthma is hereditary. People with family history of asthma are at higher risk of developing the disease. If it is in the genes, getting away from it could be difficult. Title: Role of an allergist Allergist is a physician who specializes in diagnosing and suggests proper allergy treatment. His the one who shows a brief physical examination, looking in the nose, the eyes, the ears, the throat, listening to the chest and examining the skin. In various cases the allergist also performs allergy skin test. This is a kind of test that uses painless injection into the surface of our skin. A person who has a positive skin test response that occur after 15 to 30 minutes, there is a local skin reaction. Allergy treatment varies with the severity and a type of allergy symptom. On the assumption that medicines cannot control allergy symptoms, the allergist may recommend allergen immunotherapy. And it is a treatment of disease or other disorders by strengthening our bodys immune system. Testing the antibodies is an example. This is a series of injection, which helps reduce the patients reaction to allergens. In several cases, the best allergy treatment is to remove the offending allergens from the patients environment. Food allergies are the most difficult allergy type to be diagnosed and to be treated. Its skin tests are inaccurate, and blood test can be indecisive. Allergist helps the patients identify the specific suspicious foods they should not to eat. He helps patients to identify which food is the offending allergen. Allergist also gives special diet to the patients in order to eliminates food he is allergic to. Title: Skin allergy: a threat to ones confidence Most people, if not all, get their confidence with their physical appearance. Aside from facial attributes and physical features, the skin has a big role in your self-projection. Sometimes, we even judge a person and can conclude a lot of things by just looking at their skin. With clear and smooth skin, you can boost your morale and be happy with yourself. When you are happy with yourself, you contribute to your health and wellness. On the other hand, when symptoms like rashes, itchiness, swelling, irritation and inflammation are evident, it indicates skin allergy or skin disease. Sometimes, people may think they you are infectious that they even avoid being near you and all. It is needless to say that is appalling for anyone who encounters these kinds of situation. The skin, without any doubt, is very important. Not only because it covers the inside of our body but also because it protects us from a lot of diseases. Skin is the humans first line of defence against any harmful substances in the environment. Human skin can be sensitive to some substances that come into contact with it. These harmful substances are called allergens. Skin allergy may vary from person to person, as well as the treatment for such allergy may differ. So it is essential to maintain its integrity and keep it from being damaged. In this way, maintaining confidence will be achievable.

Tokyo City: Architecture and Agriculture

Tokyo City: Architecture and Agriculture Kostof Essay Tokyo city The archaic capitals of Japan, such as Fujiwara-Kyà ´ (694-710 AD), Nara (710-784 AD), and Kyoto (AD 794-1868) conformed to Tangs capital grid-planning. However, grounds of defence, the devisers of Tokyo shunned the grid, preferring instead an irregular network of streets encompassing the Edo Castle grounds. Afterwards, several parts of Tokyo were grid-planned. The history of Tokyo played a significant role in the present architecture of Tokyo city. Tokyo faced two major destructions in its history; first by Great Kanto earthquake and firebomb during the pacific war. After the pacific war Japanese government was bankrupt could not execute citywide redevelopment to support the economy. Instead it embarked on infrastructural development leaving residential and commercial urban development in the hands o local actors. As a result unplanned cities sprang up despite deliberate efforts by the government to plan the city. The city planning and zoning act of 1968 aimed to create a separation between urban and agricultural lands. Despite the government of Japan adopting the city planning and zoning act of 1968 with an intention of separation between urban and agricultural lands, this has not been fully realised.. Since the Meiji restoration Japanese cities have eagerly been trying to apply western planning concepts which set a clear demarcation between urban and rural land use. Despite efforts to pursue this goal, urban periphery landscapes with an apposition of segmented agricultural lands and urban land uses has lived through the history of Japanese cities including Tokyo. Agro-activities take place in Tokyo in more than 900ha of land. Setagaya is one of the most agriculturally active Tokyo wards. Some agro-activities take place at the heart of Tokyo city. Presence of agricultural land in Tokyo city interferes with grid-planning of the city. Some parts of the city are grid-planned while others are not. Le Corbusier likens grid planning to the way a human being walks. Human beings walk on a straight line since they have a goal and know where he is ending to. Man also turns at right angles when he needs to.  [1]  Therefore the oftenness of cross streets is his own decision with topography having little to do with it especially if it is a flat site. It is stepping the land with streets at right angles with each other is the opening move in settlement planning. The grid is the most common pattern of urban planning in history although its use was not uninterrupted through history. The grid is recommended as the standard scheme urban solution for different sites. It is also a means for equitable distribution of land as well as easy allocation of land for trading of real estate. Straight through-streets provide defence. The concentration of buildings into blocks as in grid-planning provides defence too. One common feature with all grids is their orthogonal street pattern. This does not make grids immutable but on the contrary they can curve around irregularities on the ground without betraying its basic logic. In orthogonal street pattern, long streets are straight with short streets joining the long streets at right angle. Structures in Tokyo are organized along wide road and rail network. This is also repeated in the residential areas though in a smaller scale. In the residential areas houses are organized along long lanes (roji) where small shops and restaurants can be found. These lanes are hardly accessible to vehicles. Existence of coordinated array of town does not ensure and orderly extension of the town grids into the surrounding territories. Town grids can only be extended to the surrounding territory only if the city authorities had the power to oversee development in the suburban regions. As mentioned earlier, after the devastating calamities of Great Kant earthquake and the bombing in the Second World War left Japan government bankrupt. As a result, the government was concerned with infrastructural development leaving the urban development in the hands of local actors. Tokyos shimokitazawa neighbourhood is an example of citys incremental urban development. It emerged from a combination of local liberty and an infrastructural retrofitting by the Japanese government. It grew from a village with rice fields in the periphery of Edo to become and a modern urban cultural and commercial hub. Today shimokitazawa has a village and ancient Tokyo atmosphere. The typology of Shimokitazawa is characteriz ed by little low-rise constructions along a complex network mainly of pedestrian streets, busy ground market activity, and tight community networks. Shimokitazawa is one of the areas of Tokyo city that presents deformed grid. Organic city Some parts of Tokyo city can be referred to as organic city. Organic cities grow spontaneously adhering to no master plan, do not enjoy benefit of designers. Alternatively organic citys growth is dependent on passage of time, the lay of land and the day to day lives of the citizens. The result of these forces is irregular non-geometric with incidences of crooked and curved streets and randomly defined open spaces.  [2]  Organic city emerges when development is left in the hands of individuals without a governing body subdividing the land before disposing it off to the people. Spiro agrees with the fact that people have different opinions about organic cities. Some people might chose to find fault with organic city or celebrate its action-packed topography, forthcoming and flexible development of its form, and its culture characterized by communal living. He does not seem to oppose organic cities. He asserts that even planned cities present features characteristic of organic cities. The extent of life in terms of the buildings mass and varying height of buildings marshalled like troops along a city grid can result to picturesque characteristic of unplanned city. Spiro also argues that even the geometrical irregularity of unplanned city is a matter of grade. The streets curve frequently but not canonical. What looks like in orderly arrangement is often a matter of straight streets sections intersecting at random angles, and their linear elements broken with frequent angulated bends.  [3]   According to Spiro planned and organic cities exist side by side e.g. Tokyo and Shimokitazawa most historic towns, mainly those of metropolitan size are puzzles of premeditated and self-generated segments, diversely juxtaposed or interlocked.  [4]  Organic cities may start as shantytowns on unoccupied land at the remote edges of town, or in centrally located areas that are difficult to build up such as steep slopes, canyons, or garbage dumps. Shimokitazawa has many narrow passages that are inaccessible to vehicles which give a true sense of adventure as one explores the town on foot. Second hand clothes shops selling miscellaneous items from the 70s and old animated themed toys are popular. Various cultural festivals are held in Shimokitazawa which showcase the cultural wealth of the town. In the month of February, the town of Shimokitazawa if full of festivity. Various plays are performed in eight small theatres during the month long Shimokitazawa theatre festival. The Tengu-Matsuri festival held at the end of January or early February gives a serene and friendly appeal of Shimokitazawa. The lively Mikoshi-Matsuri festival otherwise called the portable shrine festival is held early September. Organic cities lay both conceptually physically and in the middle of slums and contemporary planned cities. They are a budding environment that increased gradually and spontaneously evolved over generations. Often organic cities are culturally vibrant and creative dependent on local skills and cultural capital. They can provide solutions to challenges facing modern cities such as population density. Organic city are able to support high population density in an environmentally and socially sustainable way. With increase in number of poor people living in degraded urban environments organic cities have potential to shift the paradigm of urbanism. Therefore organic cities should be recognized as a legitimate urban form and developing it from within. The grand manner The tree planted streets of Tokyo city as well as its parks contribute to the citys plan grand manner. Side walks and parkways in the streets of Tokyo city are amazing. The tree- planted sidewalks and parkways give the city a sense of serenity. Some avenues have double rows of trees depending on the width of the sidewalks. For example, on Grand Avenue in South Park where an average 24 inch sidewalk are required, a double row of trees are planted. Road tree in Japan is thought to date back as the middle of the eighth century when trees were planted along the roads for the welfare of travellers. However, only after Japan opened its frontiers that it started to overhaul and thus turning trees to be part of urban landscapes. Black pine, cherry, maple and other species were planted in Tokyo on Ginza Street in 1873. Exotic trees were first used to line the city streets in 1875 when a black locust tree was planted in Tokyo. However because of poor care most of them dried up. In 1907 the government of Japan embarked on a big project of planting trees along city streets of Tokyo. Ten fast growing trees were selected which included among others Trident maple, Plane tree and Ginkgos. Ginkgos was planted in front of Tokyos city hall thus was marked as a street tree in Japan. However this project suffered two major setbacks; the Great Kanto Earthquake that resulted into fires that destroyed more than half the street trees, and bombing of Japan during the Second World War. Tree planting in city streets was part of Tokyos reconstruction process. Even to date Ginkgos remains the preferred street tree in Tokyo. Large number of evergreen trees are planted in wide and high-speed expressways to reduce traffic noise in the surrounding residential areas. Trees creating harmony are preferred for expressways passing through undeveloped areas like mountain foothills. Ginkgo tree has been utilized mainly in designs that c omprise western landscape characteristics. Tokyo National Showa Memorial Park was created in 1983, and sits on a 450-acre parcel of land and Ginkgos forms its allee. The park was created to mark the fifteenth anniversary ascension of Emperor Showa. The place having been occupied by United States Tachikawa military base, the buildings were demolished and hills rebuilt, tree planted and grasses sown to make forests and fields. The relationship of city to its natural environment Urbanization process has led to reduction in green spaces and loss of public spaces. He present urban regeneration projects in Tokyo are aimed at converting ex-industry land and shifting land to high rise building areas. These areas relate weakly with the encompassing city areas. Currently nature scarcely exists in Tokyo. During the Edo Period, samurai residential areas were situated on the high land of the Musashi plateau, while abodes of low caste samurai and tradesmen were situated in the valleys below, making a life space for a variety of living and working areas according to the contour of the land. The Tokyo Bay was visible at a distant from the roads going down from the high land. There were also many places where people could relish the sight of Mount Fuji. Protecting view points of various centres of attraction such as Mt. Fuji is not an important factor in Tokyo city planning. On the contrary emphasis has inclined towards universality rather than the features of the place, and the result is stereotype city space. Like many historical cities, Tokyo is developed close to the rivers and canals. Presently, the rivers are separated from the town by perpendicular embankments, with the buildings having their backs to the polluted rivers. Originally the ideal sites for city architecture were river banks with straight access to the water transportation system. Relationship of the man-made to the natural context The relationship between manmade and the natural in Tokyo can be described as chaotic. The city plan does not give emphasis to visibility of natural features such as Mt. Fuji. Unlike London, where protecting the perspective of Saint Pauls Cathedral from several main points across the city is a key guideline for the city planning, Tokyo does not give much consideration to the view of its esteemed feature in the city. Save for a few parks at the centre of Tokyo, parks and open spaces have reduced compared to those of ancient Edo (Tokyo). Even some of the parks cannot provide the relaxation they were intended because of noise pollution. For example, Uchibori-dori Avenue cuts across the Outer Garden of the Imperial Palace which is next to Hibiya Park. The car noise creates a restless atmosphere within the park. Putting Uchibori-dori Avenue underground, and planting of Japanese black pines would create a large open space area about thirty hectares conducive for events, outdoor stage or sporting events. This would in turn revive the business area in the core of the city which has since lost popularity on holidays. Urban fabric and monuments Tokyo city is a unique in that western or modern and ancient city planning is intertwined in the development of the city. Agricultural land is seen in the city as it is historic of Asian cities. Some people view this kind of coexistence as chaotic mainly because Japan government adopted the western style of city planning that makes a clear demarcation between urban and rural areas which Japan has not been able accomplished. However when looked from historic and cultural perspective, it can be understood as serving an important role in the Japanese cities and specifically in Tokyo. The agricultural land sustains their surrounding population. The urban fabric of Tokyo is often made of a soft residential core, qualified by low-rise and thickly built houses, encircled by a hard shell of taller and larger buildings along broad roads or railways. A new generation of needs has led to changes in building types. For example, apartments are seen to be small and their narrow staircase not providing adequate access. This has made people to migrate form apartments for better housing. The originally neat, modern parks and greenways of the apartments have now become jungles of vegetation. Now efforts are directed towards redeveloping the apartments to attract new residents. Tokyo city has several ancient and modern monuments. In some cases modern and ancient monuments are juxtaposed depicting western and ancient architecture evident in Tokyo city. They also depict the co-existence of western and ancient cultures. An example is Zojoji Temple located next to the Tokyo Tower. In summary Tokyo city can be described as combining grid and organic city in its urban fabric. The city planning and zoning act of 1968 intended to create a separation between urban and agricultural lands. However this attempt has failed to produce the desired results as agricultural lands are still evident in Tokyo city. This makes Asian cities which have borrowed the European way of urban planning, including Tokyo look disorderly. As a result of combining western and ancient styles of city planning, some parts of Tokyo city are grid planned whereas others not. Although the city may look chaotic it has still been able to maintain a grand manner in its streets and open space. Tree planting along the sidewalks and parkways as well as parks such as Ueno contribute to the citys grand manner. Also contributing to the uniqueness of Tokyo city is its monuments some of which are juxtaposed both modern and ancient e.g. Zojoji Temple and Tokyo Tower.

Sylvia Plaths The Bell Jar - Feminist Thought :: Feminism Feminist Women Criticism

The Bell Jar   - Feminist Thought The Bell Jar  Ã‚   This autobiographical novel by Sylvia Plath follows the story of Esther Greenwood, a third year college student who spends her summer at a lady's fashion magazine in Manhattan. But despite her high expectations, Esther becomes bored with her work and uncertain about her own future. She even grows estranged from her traditional-minded boyfriend, Buddy Willard, a medical student later diagnosed with TB. Upon returning to her hometown New England suburb, Esther discovers that she was not selected to take a Harvard summer school fiction course, and subsequently starts to slip into depression. Esther finds herself unable to concentrate and perform daily tasks. Therefore she decides to undergo a few sessions with Dr. Gordon, a psychiatrist, and even undergoes treatments of electroshock therapy. As the depression sinks in, Esther becomes obsessive about suicide, and tries to kill herself by crawling into the cellar where she subsequently ingested a bottle of sleeping pills. Esther's attempt fails and she is taken to a city hospital, and then over to a private psychiatric institution by the intervention of a benefactor. As Esther begins to recover, she develops a close relationship with her psychiatrist Dr. Nolan, and eventually leaves the hospital as a transformed woman. This transformation, spiritual reassessment or moral reconciliation is exactly the kind of happy ending described by Fay Weldon. In The Bell Jar, Sylvia Plath ends the book with the scene of Esther going into meet the doctors of the mental evaluation board. She is standing outside the room with Dr. Nolan, observing the people around her and making observations about herself: 'Don't be scared,' Doctor Nolan had said.But inspite of Doctor Nolan's reassurances, I was scared to death. There ought, I thought, to be a ritual for being born twice patched, retreaded and approved for the road, I was trying to think of an appropriate one when Doctor Nolan appeared out of nowhere and touched me on the shoulder. All right, Esther. I rose and followed her to the door..and guided myself by them (the doctors), as by a magical thread, I stepped into the room. (pg.199) This particular assessment is significant to the rest of the work because Esther goes through a drastic change in order to get where she is now. At the start of the novel, Esther is seen as very intelligent, yet she faces the woman's dilemma of choosing between career and family to the ambivalence of remaining a virgin.

Ancient Greece: A Time Of Great Cities And Lives :: Ancient Greece Essays

Ancient Greece: A Time Of Great Cities And Lives Ancient Greece was an interesting time and place with huge markets in which people could sell items of every kind. Strict laws with even stricter penalties if broken, a place where women were did not have as many rights as they do today, and along with the most outstanding army in their time. A quote that goes along with this time is; "I have killed one I have killed two -- the vampire who said he was youo." - Sylvia Platts. Likewise in the Ancient Greeks so called modern civilization, which has often been compared with the Nazi Germanies ethics of male domination. very cruel and yet enticing time to be alive. "Get your pots and pans..." Compared to today Ancient Greece was a city far ahead of its time and possibly the time in which people now live. Down in the streets of there was always someone willing to buy, trade or sell anything that you had or desired. With Ancient Greeks booming economy it's no wonder that it attracted almost one quarter of the worlds businesses and various smiths. These included bronze smiths, tanners and potters. It is no wonder that Ancient Greece was in its time considered the beginning of the of a new era that would be recognised as the centre of the worlds economy and was to be home to more than twice as many shops and people than the city already held. Although women in the world today are always talking about women and their rights and how they deserve to be equal in everything that they do and receive, it was not a problem to Greeks in their society which has been described as a place where women's freedom was restricted and their lives were restricted to that of a slave in some cases but was really no different than a women's freedom in today's society. In Greece it was a mans world in which a man could do what he pleased to a certain extent of the law. Which is better than today due to women's rights movements and decency laws that have been implemented in the past years. It also would have been interesting to see how the women really were treated instead of from books and and assignments. Along with all of the amazing feats that Greeks accomplished it is of no surprise that they had one of the strongest and most feared armies in all of the world in its time. Of all the battles and wars that the Ancient Greeks army had Ancient Greece: A Time Of Great Cities And Lives :: Ancient Greece Essays Ancient Greece: A Time Of Great Cities And Lives Ancient Greece was an interesting time and place with huge markets in which people could sell items of every kind. Strict laws with even stricter penalties if broken, a place where women were did not have as many rights as they do today, and along with the most outstanding army in their time. A quote that goes along with this time is; "I have killed one I have killed two -- the vampire who said he was youo." - Sylvia Platts. Likewise in the Ancient Greeks so called modern civilization, which has often been compared with the Nazi Germanies ethics of male domination. very cruel and yet enticing time to be alive. "Get your pots and pans..." Compared to today Ancient Greece was a city far ahead of its time and possibly the time in which people now live. Down in the streets of there was always someone willing to buy, trade or sell anything that you had or desired. With Ancient Greeks booming economy it's no wonder that it attracted almost one quarter of the worlds businesses and various smiths. These included bronze smiths, tanners and potters. It is no wonder that Ancient Greece was in its time considered the beginning of the of a new era that would be recognised as the centre of the worlds economy and was to be home to more than twice as many shops and people than the city already held. Although women in the world today are always talking about women and their rights and how they deserve to be equal in everything that they do and receive, it was not a problem to Greeks in their society which has been described as a place where women's freedom was restricted and their lives were restricted to that of a slave in some cases but was really no different than a women's freedom in today's society. In Greece it was a mans world in which a man could do what he pleased to a certain extent of the law. Which is better than today due to women's rights movements and decency laws that have been implemented in the past years. It also would have been interesting to see how the women really were treated instead of from books and and assignments. Along with all of the amazing feats that Greeks accomplished it is of no surprise that they had one of the strongest and most feared armies in all of the world in its time. Of all the battles and wars that the Ancient Greeks army had

Insulin Resistance In Diabetics Health And Social Care Essay

Correlation of Insulin Resistance in patients with type 2 Diabetes Mellitus utilizing Homeostasis Model Assessment of Insulin Resistance ( HOMA-IR ) with organic structure mass index ( BMI ) and Waist-Hip ratio ( WHR ) . Diabetess type 2 is a chronic upset characterized by variable grades of insulin opposition, impaired insulin secernment, and increased glucose production. It consequences from a combination of distinguishable familial and metabolic defects in insulin action and/or secretion.1, 2 Insulin opposition is the reduced ability of insulin to move efficaciously on mark tissues and is a outstanding characteristic of type 2 DM.3-6 It besides consequences from a combination of familial susceptibleness and fleshiness, and has a positive correlativity with organic structure bole fat, ( BMI ) , organic structure fat mass ( kilogram ) , and organic structure fat percentage.4, 6-16 Intra-abdominal fat terminals and lessening in femoral fat are besides independent lending factors for insulin resistance.14 Higher degrees of go arounding insulin will nevertheless normalise the plasma glucose, therefore insulin opposition slightly comparative. The most common type of insulin opposition is associated with corpulence and obesity.8 A fasting serum insulin degree of greater than the upper bound of normal for the check used is considered grounds of insulin opposition. However the gilded criterion for look intoing and quantifying insulin opposition is the hyperinsulinemic euglycemic clinch method. But due to the complicated nature of this technique ( and the possible dangers of hypoglycaemia in some patients ) , options have been sought to simplify the measuring of insulin opposition. The first was the Homeostasis Model Assessment ( HOMA-IR ) . Fasting insulin and glucose degrees are used in both to cipher insulin opposition, and both correlative moderately with the consequences of clamping studies.17-19 HOMA-IR is a utile method to find insulin opposition in epidemiological studies.17, 19, 20 Similarly, beta cell map can be assessed by the Homeostasis Model Assessment Beta ( HOMA-? ) .19 Several surveies have shown correlativity of IR with WC and WHR and these patients are at hazard for developing complications like indispensable high blood pressure, type 2 Diabetes, and cardiovascular disease.8 Each addition of 15 centimeter in the WC is associated with an addition of the hazard hyperglycaemia and IR ( 65 % and 123 % , severally ) . The cut-off points that better discriminated work forces and adult females, with and without IR, were 105 and 91 centimeter, with a sensitiveness of 62 % ( 95 % assurance interval [ CI ] , 46-77 % ) and 71 % ( 95 % CI, 54-85 % ) , and a specificity of 72 % ( 95 % CI, 66-78 % ) and 68 ( 95 % CI, 63-73 % ) , respectively.21 Prevalence of corpulence and fleshiness is high in type2 diabetes. This has been reported at 10.4 % and 79.4 % respectively.22 One survey demonstrated high prevalence of insulin opposition and impaired glucose tolerance associated with organic structure bole fat, among corpulent non-diabetic striplings. Insulin opposition was positively correlated with organic structure bole fat ( R = 0.457 ; P = 0.001 ) , BMI ( r = 0.417 ; P = 0.003 ) , organic structure fat mass ( kilogram ) ( r = 0.386 ; P = 0.006 ) and organic structure fat per centum ( R = 0.285 ; P = 0.047 ) . Furthermore, there was a negative correlativity between HOMA-IR and thin organic structure mass.7 The principle of this survey is that non much research work has been done on insulin opposition in Pakistan, and maintaining in head the part of insulin opposition to the development of complications, it is indispensable to find its prevalence which will enable us to step in at an early phase to forestall such complications. Besides with increasing figure of fleshy and corpulent patients and association of fleshiness with insulin opposition and development of complications, it is imperative to step in at an early phase and forestall the associated morbidity and mortality.AimTo find the correlativity of insulin opposition with organic structure mass index and waist hip ratio in patients of type 2 diabetes mellitus.Operational DefinitionHomeostasis Model of Assessment of Insulin ResistanceBody Mass IndexBMI = Mass ( kilogram ) / ( Height ( metres ) ) 2Material and MethodStudy design: Cross-sectional Study. Puting: Medical Unit II, Civil Hospital Karachi. Duration of survey: Minimal six months after blessing of outline. Sample size: Using correlativity of BMI and insulin opposition of 0.417, presuming correlativity of insulin opposition and WHR of 0.28, assurance interval of 95 % and power of survey 90 % , the sample size is calculated as 100 topics. Sampling technique Non-probability back-to-back sampling. Sample choice Inclusion standards: All patients with Type 2 Diabetes Mellitus. Exclusion standards Patients with ischaemic bosom disease, nephritic disfunction, liver disfunction, thyroid disfunction and morbific diseases. Patients on weight decrease planData Collection ProcedureEthical blessing from competent authorization will be sought. Patients will be enrolled after taking informed consent. Data collected at survey entry will include age, medical history, smoke and intoxicant imbibing wonts, and anthropometric indices including waist perimeter, hip perimeter, blood force per unit area, fasting plasma glucose and fasting insulin degree. Fasting blood samples will be obtained by cubital venipuncture and so shipped to a individual research lab for analysis. Plasma fasting glucose degrees will be measured enzymatically utilizing an automatic analyser. Fasting plasma insulin will be measured by radioimmunoassay. HOMA-IR and HOMA-? will be calculated utilizing a antecedently mentioned formula.10 Other blood chemical markers will besides be measured utilizing widely accepted methods. Measurements of anthropometric indices and blood force per unit area will be carried out by trained staff. Information on medical history will be obtained utilizing a self-administered questionnaire.Data Analysis ProcedureCollected informations will be entered in PASW Statistic version 18.0. Mean  ± SD will be calculated for uninterrupted variables like age, weight, tallness, BMI, waist hip ratio, fasting blood glucose, fasting insulin, HOMA-IR and HOMA-? . Correlation of HOMA-IR and HOMA-? with BMI and waist hip ratio will be studied utilizing the Pearson correlativity coefficient.

Marketing: Retailing and Heterogeneous Shopping Product

1. ) Dusty Moore has never owned a JVC TV, but his parents owned one and were not at all satisfied. As a result, Dusty won't even consider buying an JVC. As far as Dusty is concerned, JVC has achieved brand _____rejection_________. 2. ) Connie Seagroves is shopping for a new pair of jeans. She has had good experiences with Chic jeans in the past and is looking for Chic now. She intends to buy Chic jeans if they have something in her size. If not, she plans to keep wearing the Chic jeans she has as long as possible, planning to continue her search for a good fitting pair of Chic jeans at a later date.This is a good example of: brand insistence.3. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her! She is looking for a high quality car with the look of success!She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000 . Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it. He tells Marissa to buy two of whatever she gets (he'll call his bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a _____heterogeneous shopping good_________ product; for her father, the car is a _____a homogeneous good_________ product.4. ) The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the produc t is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotion al strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good5. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: service6. ) Your firm determines that they have a need to store exce ss inventory from their midwest operations due to highly variant changes in customer demand.They determine that due to their need to produce in such large quantities the warehouses will always be at least half full. Should they use public or private warehouses? private7. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH8. ) The stage of the product life cycle in which early majority first make purchases is: GROWTH9. ) Hershey's chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers.The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products. What stage of their product life cycle are Hershey's chocolate bars in? maturity10. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence11. ) A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation.Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive12. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution13. ) Michelle is the marketing manager for a popular brand of oatmeal cookies.Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent surv ey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list. Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without hinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product14. ) James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line.Most are very reluctant to handle Absorb, clai ming that retail shelves are already overcrowded with paper towels. What product class is this in? staple convenience product15. ) The first mechanical dishwasher was a ____discontinuous___________ innovation.16. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation17. ) If a large furniture retailer were to purchase Drexel (a manuf acturer of sofas and chairs), this would be an example of: backward integration18. Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: discrepancy of quantity19. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment20. ) ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shift in transit enough to break or become dysfunctional.The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy? 3: What is the tertiary packaging strategy? a. The primary packaging strategy is to protect the product. b. The secondary packaging strategy is to become a product itself. c. There is no tertiary packaging strategy.21. ) Dell Computer packages its scanner in a plastic box.The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. . PROTECT e. PROMOTE f. PRODUCT22. ) In an old episode of the Andy Griffith television series, two loc al farmers were shown marketing their home-grown fruits and vegetables to consumers along the roadside. The farmers weren't selling their vegetables from a retail store; they sold their produce from the back of their truck. The farmers grew the fruits and vegetables and then sold them to the local people as they drove by on the road. The farmers selling their products without wholesalers or retailers were an example of a: a direct channel of distribution.23. ) IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed their distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Wal-Mart and K-Mart, located throughout the country. Initially, IBM employed _____exclusive_________ distribution and made their products available only through a single retail outlet in a given competitive market.Currently, as computers have become more of a shopping good, IBM is using selective distribution, as they seek to broaden the degree of their distribution and make their computers available in several retail outlets in a given competitive market.24. ) The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.25. A cheese processor having regular need for regional storage of a large quantity of cheese probably should use _____private_________ warehouses.26. ) Your brand, originally marketed as a specialty product and which sold very well to innovators, is now being marketed as a heterogeneous shopping good. What should your brand familiarity objective be? preference27. ) Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of: brand rejection28. Dell Compu ter packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT29. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc.Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. g. PROTECT h. PROMOTE i. PRODUCT30. ) Your firm is marketing a product to brand preferent customer s. What distribution strategy shouild they use? selective31. ) John Deere manufactures and distributes industrial and farm equipment. These types equipment are considered to be specialty products.Which type of market coverage is the company most likely to choose? Exclusive distribution32. ) A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive33. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? intensive34. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration35. ) Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present.At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was: a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.36. ) While shopping in a local supermarket, Mime Abbott came upon an aisle display of cookies and had to have some–immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were: an impulse product37. ) Your firm determines that they have a need to store excess inventory from their midwes t operations due to highly variant changes in customer demand. They determine that due to their need to produce in such large quantities the warehouses will always be at least half full. Should they use public or private warehouses? private38. ) A merchant wholesaler is considering four physical distribution systems. Which is best for shipping his products? Cannot be determined without the target customer's needs.39. ) The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st). The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week.If their estimates are right, each van vendo r will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space40. ) When Henry Ford first offered his traditionally black Fords in other colors, to the consuming public, this was a: continuous innovation41. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation42. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students.She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her! She is looking for a high quality car with the look of success! She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000. Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it.He tells Marissa to buy two of whatever she gets (he'll call his bank to take care of the money for his). He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a ___heterogeneous shopping good___________ product; for her father, the car is a ___a homogeneous good___________ product.43. ) A new computer company with a radically new appro ach to computing, has a laptop priced at $99. 0). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product44. ) In the early 1900's, GrandPa purchased his first automobile. After years o f driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted: â€Å"Whoa!! † and crashed into the wall. Grandpa's new automobile was an example of: a discontinuous innovation45. ) Your firm is offering a slotting allowance to retailers to give them an incentive to carry your product – which is targeted at the early adopter as part of a number one priority PUSH STRATEGY. What stage of the PLC is this most likely to occur in? growth46. ) Hershey's chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers. The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products.What stage of their product life cycle are Hershey's chocolate bars in? maturity47. ) Wisemen Inc. has just become profitable with its 8 megapixel digital camera which produces the sharpest pictures in the industry by at least two orders of magnitude. Prints are now beginning to be almost indistisguishable from ‘traditional' film cameras, which is quite a change from previous models. Its promotional expenditures are aimed at informing its target market of enhancements while trying to persuade potential customers of the digital camera's significant advantages over competitor's products.However, even more money is being spent to develop the firm's distribution system (since other comptitors are also still trying to expand theirs) for the digital camera. Competitors at this technology level are beginning to increase. What stage of the product life cycle is the digital camera in? Growth stage48. ) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it.The firm's target market is exhibiting __brand rejection____________.49. ) A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows: why both discrepancies of quantity and assortment occur.50. ) Which of the following best illustrates â€Å"discrepancies of quantity†? Firestone made millions of tires last year–but most customers bought only one set.51. Which of the following best illustrates â€Å"discrepancies of quantity†? Firestone made millions of tires last year–but most customers bought only one set.52. ) A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows: why both discrepancies of quantity and assortment occur.53. ) XYZ Corporation manufactures and distributes tax software on site in its Houston, Texas location.It's marketing manager needs to ship large quantities of these very high-value tax software to its more than 1000 clients world-wide at the most economical cost where time is very short (3 days – it's April 12th and all tax returns are due April 15th)to meet consumer demand. The best transportation plan should include which of the following to get the company’s goods to market? electronic54. ) The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.55. ) LusterWare, Inc. has seen most of its competitors drop out of its product-market due to declining industry sales and profits. But LusterWare still has much demand for its product from a small group of loyal customers. This product-market is in which product life cycle stage? Sales decline56. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy? GROWTH57. ) The stage of the product life cycle in which late majority first make purchases is: maturity58. When the remote control for the color TV was first introduced to the consuming public, it was a: dynamically continuous innovation59. ) Determining the level of diffusion of innovation a product is contributing to the marketplace: helps determine the type of marketing mix to create for the product.60. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution61. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young professional women.The line is quite expens ive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the â€Å"ideal† market exposure for this product? selective distribution62. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young profession al women. The line is quite expensive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands).Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV roadcasts, including broadcasts of women's tennis tournaments. What product class is this in? heterogeneous shopping product63. ) Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product.64. ) You've just introduced a new brand of a heterogeneous shopping good. What should your brand familiaryt objective be? recognition.65. ) Connie Seagroves is shopping for a new pair of jeans.She enjoys the way Chic jeans makes her look and feel. She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit – beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans.What level of brand loyalty does Connie have for Chic jeans? brand preference66. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration67. ) A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. I t has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people). It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product68. The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occup ants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotional strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good69. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her!She is looking for a high quality car with the look of success! She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000. Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it. He tells Marissa to buy two of whatever she gets (he'll call hi s bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a ______________ product; for her father, the car is a ______________ product. heterogeneous shopping good; a homogeneous good70. ) A firm finds itself in a situation where it is able to accurately predict consumer demand. It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product.What type of warehouse should the firm use to store this inventory? public71. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Ini tial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information.What type of packaging strategy is Dell Computer conducting? PROTECT72. ) A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show how to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. Since this company is the first to market such a product, customers don't yet know about it. What packaging strategy is in use here? PRODUCT73. ) Your firm manufactures products in San Francisco. You're targeting customers in Hong Kong. They need your product to be delivered on January 1st, 2116.What's the best method of transportation to use? water74. ) The Colorado Coal Company ne eds to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: railroads.75) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it.The firm's target market is exhibiting ______________. brand rejection76. ) Larry White won't buy any coffee except â€Å"Blue Mountain†Ã¢â‚¬â€œa relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop–but now he has persuaded his local supermarket manager to handle this coffee. For him, this coffee is a specialty product77. ) During a heavy rainstorm, Avery Battle slipped into a drugstore and bought an umbrella–just like the one h e had at home–for $15. 00 plus tax. In this case, the umbrella is: an emergency product78. Lake Wobegon Mills, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: vertical integration79. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence80. ) Your firm determines that they have a need to store excess inventory from their midwest operations due to highly variant and unpredictable changes in customer demand. Should they use public or private warehouses? Public81. ) The stage of the product life cycle in which late majority first make purchases is: maturity82. ) The stage of the product life cycle in which early adopters first make purchases is: introduction83. ) Your product has been suffering from steadily eroding sales and profits. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step: try to stimulate primary demand.84. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment85. ) Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: discrepancy of quantity86. ) Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT87.ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shif t in transit enough to break or become dysfunctional. The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy? 3: What is the tertiary packaging strategy?The primary packaging strategy is to protect the product. The secondary packaging strategy is to become a product itself. There is no tertiary packaging strategy88. The first electric typewriter was a _______________ innovation. dynamically continuous89. When the remote control for the color TV was first introduced to the consuming public, it was a: dynamically continuous innovation90. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for: Coal91. Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel.She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit – beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? brand preference92. Products which the consumer does not know about, or knows about but does not initially want, are called: unsought goods93. In the early 1900's, GrandPa purchased his first automobile. After years of driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted: â€Å"Whoa!! † and crashed into the wall. Grandpa's new automobile was an example of: a discontinuous innovation94. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00).This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product 95. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution96. A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements.Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive97. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a c alculator.It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive |98.There are several modes of transportation available to assist marketers in facilitating the transfer of goods from producer to the ultimate consumer. For example, logistics managers can use railroads, trucks/motor carriers, airplanes, pipelines, or ships to transport products. Each mode of transportation has inherent advantages and disadvantages. For instance, ______________ offer the advantages of door to doo r service for pick-up and delivery, relatively fast delivery, and extensive routes. The disadvantages of this mode of transportation include size and weight restrictions, higher rates, and some sensitivity to weather. rucks/motor carriers99. The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.100. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st). The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted.The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their esti mates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the emainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space101. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution102. Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young pro fessional women.The line is quite expensive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the â€Å"ideal† market exposure for this product? selective distribution103. Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation.The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use. Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation104.The first car to change from the traditional black to blue was a _______________ innovation. Continuous105. Kaye Dimmig usually buys Prell shampoo because she likes its smell. But this morning her local drugstore was out of Prell, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Kaye, Prell has probably achieved brand: preference.106. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for: Coal107. Assume that a new automobile fuel additive is developed that increases a car's miles-per-gallon by 60%.Unlike other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are offered a free sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? GROWTH108.ABC company sells camel hair paint brushes only to the wealthiest and most well-known artists. These artists claim that only with the extremely high quality camel hair bru shes made by this company, are they able to produce paintings of such high quality that the average price per painting sold to the general public (albeit the wealthiest of the general public) is well over one million dollars. ABC's camel hair brushes are ____________ products. BUSINESS109. Products which the consumer does not know about, or knows about but does not initially want, are called: unsought goods.110. If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration111. Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product.112. Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest.She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.113. A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.114.Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment115. A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it. The firm's target market is exhibiting ______________. brand rejection116. A firm finds itself in a situation where it is able to accurately predict consumer demand.It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inventory? Public117. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, it's meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive118. The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: railroads119. Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT120. Dell Computer recently added a picture of the recommended brand of printer best designed to print the output of a given type of scanner on the outside of the box the scanners are mailed in to consumers. What type of packaging strategy is Dell Computer conducting with this recent addition to the box? PROMOTE121. National Power Tool Co. does not own its own transport facilities, but it regularly ships small orders to the wholesalers that handle its products. Tools that are going across the country are usually shipped by rail. Regional shipments usually go by truck. National should use _______________ in practicing the Total Cost concept. a freight forwarder.122. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st).The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space123. The ABC company's ability to stay ahead of the competition depends on its ability to differentiate its product from those of its rivals.The problem is: most consumers see the product as essentially no different than its competitors. ABC company uses an advertising strategy that positions the product as high on brand prestige and competitive on price. ABC distributes the product through every discount outlet that would normally carry it so as to insure consumers will have it to choose from when they shop. ABC's product strategy is to cut costs by making no changes to the product at all. The product's color, design, functionality, etc. hasn't changed in years.Yet, survey's show consumers perceive the product to be superior in quality to all of its competition. This is due to the intense advertising emphasis on product/brand quality! The company feels this type of product is unlikely to be replaced anyti me soon, so counts on it as an integral part of its product line in its long-term planning. Based on this information alone: What stage of the Product Life Cycle is this product in? maturity124. At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH125. During what stage of the PLC is the primary focus of the firm's promotional strategy on informing early adopters and early majority of the benefits of their product and persuading them that their product is better than the competition's? GROWTH126. A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show to to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. What packaging strategy is in use here? PRODUCT127.In order to raise money to go to college, two high school senior entrepreneurs are marketing home-grown fruit s and vegetables to consumers along the roadside. The entrepreneurs know that home gardens often produce more than the families can consume. Knowing that the home gardner's appreciate earning a little cash for their excess, the entrepreneurs visit local home gardens to buy any excess they are producing. They collect a good assortment of freshly picked produce which they then sell by the side of the road from the back of their truckThus, the home gardner grew the fruits and vegetables, sold them to these entrepreneurs, who then sold them to the local people as they drove by on the road. The home gardners are using a(n) ________ method of distribution for their excess produce. an indirect channel of distribution128. Handy Tools Company has recently introduced a newly designed socket wrench with a form fitting no-slip grip. The firm is spending a lot of money to make potential consumers aware of the existence of the new product. Sales have been slow to rise over the past year and profi t has yet to be achieved.What stage of the product life cycle is Handy Tool's product in? Maturity stage129. A manufacturer of a consumer product is trying to establish brand recognition and preference in monopolistic competition. The firm places considerable emphasis on channel development and is becoming somewhat less selective in its choice of middlemen. Promotion is both informative and persuasive–as the firm is seeking to increase both primary and selective demand. Prices in the industry are competitive–but there has been little price-cutting to date. What stage of the product life cycle is this firm's situtation characteristic of: GROWTH130. A firm finds itself in a situation where it is unable to accurately predict consumer demand. Rather than risk stock-outs that might drive consumers to competitors, the firm decides to stockpile inventory close to market centers. This enables the firm to quickly replenish any store as necessary. What type of warehouse should t he firm use to store this inventory? PRIVATE131. An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as â€Å"homogeneous. † Several firms have dropped out of the industry, but a new one entered recently.Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle? MARKET MATURITY132. James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging.Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the â€Å"ideal† market exposure for this product? INTENSIVE DISTRIBUTION133. A large food retailer acquiring a cheese factory is an example of: BACKWARD INTEGRATION134. Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of BRAND REJECTION135. What should your firm's brand loyaity objective be when it launches its newest (unknown) brand of bicycle next month? rand recognition136. Your firm sells automobiles. Each car comes with a 5-year – 50,000 mile warranty. These warranties are None of the above137. There are big shifts in demand from season to season for the lawn mowers produced by Grow Green Co. –and its need for storage facilities also varies. Grow Green should use: public warehousing facilities138. A marketing manager in Denver, Colorado who wants to ship small quantities (1,500 pounds) of relatively high-value products short distances at an economical cost where time is not a factor should use: trucks139.The Xyz company has developed a new hairdryer that fits more comfortably in the users hand through its using a rubber handle instead of the plastic used by other competitors. The marketing manager for this product needs to design a marketing mix to market it to its target market. The marketing manager should use which stage of the Product Life Cycle as the basis for developing this marketing mix? maturity140. Your product is packaged such that it is the package may be consumed by the buyer as if it were candy. Once the product is removed frm the package, the customer can eat it.What packaging objective is being sought here? PRODUCT141. Publishers of photography books find it is more cost-effective to publish specialty books targeted to just a few niche markets and print large quantities at a time than to print off just a few to meet on-going demand. Bookstores, knowing that their customers represent the broadest range of all niche-mar kets, order only a few copies of each book for each market to enable its customers to select from a wide variety. This example shows: (choose all that apply) j. Discrepancies of quantity . Discrepancies of assortment142. Zoecon Corporation sells its insect control chemicals to homeowners through an 800 number in which customers can order online and have delivered via UPS. A modified compound is sold to distributors who supply brands of aerosol bug spray to such companies as the Boyle-Midway Division of American Home Products for use in its Black-Flag Roach Ender brand. This is an example of: dual distribution143. Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile.As a college student with limited financial resources, Marissa feels that economy cars are all have essentially the same quality and only have minor differences in the features. She decided that the new mega dealership (over 1,000 cars on the lot (most in the economy class) provided the best place to start. With luck, she could drive one off that lot today. Marissa's father however, treats cars as a basic necessity. He doesn't care what he drives. He tells Merissa to buy two of whatever she gets (he'll call his bank to take care of the money for his).He buys a car like this every year (asking whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object) since he refuses to drive a ‘used' car. For Marissa, this automobile is a __homogeneous shopping____ product; for her father, the car is a ___a convenience good___________ product144. A new company introduces a new brand of a specialty product that's in the mature stage of the PLC. The product has a slow start as it competes head-on with its competition, but has such strong appeal after a short time hat it catches up fast then passes all other competitors. Eventually, discontinuous innovations take it out of vogue and its sales begin to fall. More and more competition erodes its market share. Soon, its hard for most people to remember if the product is still available. Later, most folks wouldn't know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company experienced with respect to brand loyalty for this product from the moment the company's brand first appears on the market to its eventual demise is:? Assume the company makes no changes to the product from its i